Digital Marketing Specialist

Location
England,Hertfordshire
Salary
£30000 - £35000 per annum
Posted
01 Oct 2019
Closes
29 Oct 2019
Ref
14046887/001
Contact
Elle Taylor
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
* Work with the digital and wider marketing teams to drive customer acquisition and increase customer loyalty.
* Analysis of data and reports to better identify new opportunities to drive business revenue and digital marketing cost efficiencies.


Client Details

A strong joint venture between two successful brands, responsible for a total of three brands.


Description

* Work with digital team and wider marketing team to drive customer acquisition and increase customer loyalty
* Analyse the progress & outcome of each campaign, provide reporting and recommendations to relevant stakeholders
* Identify new opportunities to drive business revenues and drive digital marketing cost efficiencies
* Analyse data / reports from the customer insight team to provide recommendations and drive future digital marketing initiatives
* Perform relevant research to understand shoppers' motivations and desires
* Prepare creative briefs for producing assets needed for marketing initiatives
* Work with Google, Facebook and other external parties to drive team KPIs


Profile

* A strong humanities or quantitative degree
* 1+ years' experience with Google Ads & SearchAds 360



Preferred (in addition to minimum)

* 1+ years' experience with other Google Marketing Platform tools & Facebook Business Manager

* Experience with Microsoft Office, in particular Excel

* Experience in a ecommerce or retail environment


Job Offer

An attractive salary + benefits

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