Digital Marketing Manager

Recruiter
EMR
Location
England,Kent
Salary
£35000 - £40000 per annum
Posted
25 Sep 2019
Closes
23 Oct 2019
Ref
1632064
Contact
Clare Humphreys
Job Discipline
Digital
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
A B2C brand is looking for digital expert who has A/B testing experience to lead the SEO, PPC and CRO team in developing, implementing, challenging and embedding conversion rate strategies across a portfolio of websites.

THE ROLE



* Establish a cohesive conversion rate optimisation and A/B testing strategy for all key strategic brands, with a particular focus on web pages.
* Identifying problems and opportunities with the conversion rate of our websites through quantitative and qualitative research.
* Prioritise insights and testing strategy which helps product achieve their goals and delivers ROI.
* Line manage and coach all direct reports

YOUR EXPERIENCE

* Experience in a digital marketing role is essential.
* Website management experience in AB testing or multivariate testing is essential
* Knowledge of Google AdWord's and Google Analytics is desirable

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