Web Analyst

Recruiter
EMR
Location
England,Kent
Salary
£250 - £350 per day
Posted
19 Sep 2019
Closes
17 Oct 2019
Ref
1632147
Contact
Carolina Malko
Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Financial
Contract Type
Contract
Hours
Full Time
Web Analyst

Are you an experienced Web Analyst keen to join keen to join a highly recognised consumer focused financial services brand? Read on!



ABOUT THE ROLE:



You will be able to get stuck in from day one and take care of the below;

* Creation of online reporting and insight
* Specification of any necessary web dev changes to improve insight
* Measuring and improving online customer ID'ing levels
* Exporting and sending of online data for use in offline analysis & modelling
* Sharing of online analytics knowledge & best practice with other web analysts across the group
* Assisting with the sourcing of tools and technology partners
* Assisting in the implementing the next-best-action road-map
* Managing next-best-action inputs, tests, data refreshes, circulation of results
* Manage the creation of online MI & Reporting for marketing campaigns ensuring timeliness
* Ensure standardisation and automation of processes as far as possible to make the best use of time
* Present ideas to colleagues across the business
* Ensure progress updates, results and performance analysis shared with key stakeholders
* Managing multiple complex projects concurrently, tracking progress and success



MUST HAVES

* Highly competent using Web analytics
* Fluent user of Adobe Analytics (or equivalent)
* Familiarity with tag management solutions like Adobe's DTM & Google's GTM
* Familiarity with session recording using tools like SessionCam (or equivalent)
* Experience in A/B testing and personalisation using tools like Adobe Target (or equivalent)
* Experience with decisioning technology desirable
* A good understanding of digital and direct marketing, particularly the use of data for marketing
* Very good excel skills
* Coding experience desirable (e.g. javascript, SQL)
* Excellent communication, presentation and organisational skills
* Excellent Track record in delivering change and completing projects
* Good understand of implementing tracking URL's, delivering cookies to web pages from email
* Experience working to tight time-lines in a project environment, able to prioritise
* Experience working across complex businesses and managing different stakeholders



Location: Kent, England

Day Rate: £300-350 LTD

Duration: 3 Months initially

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