Head of Digital Data and Customer Insight

Location
England,West Sussex
Salary
£70000 - £80000 per annum
Posted
11 Sep 2019
Closes
09 Oct 2019
Ref
14046188/001
Contact
Hanisha Sofat
Job Discipline
Data & CRM
Experience Level
Analyst
Contract Type
Permanent
Hours
Full Time
This is an EPIC opportunity to join this leading consumer organisation based in West Sussex who are looking for a Head of Digital Data and Customer Insights to drive all areas of analysis through Digital Campaigns!


Client Details

My client is a leading, fast paced, customer centric, consumer brand based in West Sussex!


Description

The main responsibilities of the Head of Digital Data and Customer Insights will be, but not limited to:

Planning Customer Data to identify distinct segments of their customer profile

Analyse Customer Data to predict the behaviour of customer and prospects to create a greater and enhanced customer profile/database

Using this enhanced data, plan the acquisition campaigns - I.E Targeting offers based on the insights of the customer response

Use Customer Data to Optimise E-Commerce activity, based on predicted prospects to respond to a range of different products and offerings

Setting clear measures and KPIs in place to reach the best optimisation in ROI

**PLEASE NOTE** This client is at a very early stage of their SCV transformation and they are looking for a candidate that has experience in setting up and working alongside SCV - You will be working hand in hand with The Head of CRM as well as utilising their findings to really drive business results going forward!


Profile

Ideally you will have given exposure to wrking on an SCV Project from start to Roadmap/Implemntation

You will be have given exposure to driving results through data analysis and using CRM data to segment, profile and target the right customer base.

You will be used to a driven, fast paced environment and will be looking for a next step up in your career!


Job Offer

This is a tremendous opportunity to join a leading consumer brand as the Head of Digital Data and Customer Insights. In return you will receive a competitive salary of anything between £70,000- £80,000 with some comprehensive company benefits.

If you feel you have exposure to SCV, Data strategy, planning, road map and execution then please do reach out TODAY on 01932264193 - Alternatively, apply now with an updated, relevant CV.

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