Digital Analyst

09 Sep 2019
07 Oct 2019
Rebekah Cramp
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
Based Kent this UK Insurance company is going through a very large digital transformation. As a result of this transformation, We are now looking for a Junior Digital Analyst/Web Analyst to work within the digital team

Reporting to the Head of Digital and working with the Senior Digital Analyst you will help shape the online customer journey by providing key insights into web performance.

With 400 employees here in the UK you will work as a small close-knit team, you will be giving a large amount of responsibility and will be considered an expert within digital analytics.

key responsibilities

* analysing results in collaboration with digital marketing and product teams to generate insight and drive action to improve performance
* Campaign tracking, reporting, analysis and impact / ROI calculation
* Marketing channel reporting & analysis to support optimisation
* Identifying issues and opportunities to improve performance, and conducting ad-hoc analysis to shape website development and measure the impact of changes
* Dashboarding/ data visualization/presentation for communicating insights
* Owning the deployment and accuracy of tracking

Your experience:

Proven experience within Digital Analytics and marketing analytics

* site/marketing optimization (split tests, A/B testing, MVT testing)
* Data planning: Identify tracking and reporting gaps, given business use cases/goals and develop solutions that enable us to meet business goals
* Managing/deploying tags and being responsible for the accuracy of reporting, including the debugging & testing of tracking
* A track record of completing self-guided analysis and interpretation of insights from data to proactively spot an issues/trends in the numbers
* Experience generating data visualisations, reports and dashboards to aid communication of insights
* Experience presenting insights to senior stakeholders to drive action and change within the business
* Adobe Analytics OR Google Analytics, including Tag Manger
* Advanced knowledge of Excel

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