Digital Marketing Operations Manager

£55000 - £63000 per annum
06 Sep 2019
27 Sep 2019
Matthew Scarfe
Job Discipline
Data & CRM, Digital
Experience Level
IT, Leisure & Travel
Contract Type
Full Time
Great chance to join a leading technology driven consumer company. This role works on the B2B partner relationships and supports the teams in their implementation of digital marketing strategies. You will have experience of Marketo and the ability to analyse volume of leads and conversion rates.

Client Details

The client is a leading global travel company who are a household name. They rely heavily on providing attracting B2B partners to improve their offering to consumers. This role will be part of the team that attracts and suports new partners for the business. The role is based in London.


The role of Digital Marketing Operations Manager will include the following responsibilities:
Build trigger programmes in Marketo and advise on how to use the platform to it's full potential
Analyse leads generated and measure conversions to sales
Identify opportunities for improvement and work to implement these
Analyse A/B testing and optimize effectiveness of the website as a lead generation tool
Works closely with the Sales team strengthen their processes and minimum sales cycle times
Coach/advise wider marketing teams on digital methodologies


The ideal candidate for this London based role will possess the following skillsets:
Have hands on experience of Marketo (you must have specifically used this platform)
Knowledge of Salesforce, Google Analytics and HTML
A good understanding of broad digital marketing - email, web analytics, SEO, social media and display advertising
Able to operate confidently in a large organisation with multiple projects and stakeholders at any one time
Ability to analye large data sets and interpret these in to recommendations that align with commercial goals
You will have experience of working in a Tech company

Job Offer

This London based role of Digital Marketing Operations Manager offers a competitive salary plus benefits and bonus

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