Customer Insights & Analytics Officer

Location
England,Lincolnshire,Lincoln
Salary
Negotiable
Posted
06 Sep 2019
Closes
04 Oct 2019
Ref
14045022/001
Contact
Harris San
Job Discipline
Insight, Market Research
Experience Level
Analyst
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time
The role is responsible for research, insight, analytics and market intelligence and supports the wider team with advertising, events and marketing activity. You will support colleagues across all these areas whilst having a particular responsibility for market research and analytics.


Client Details

The client is a public sector organisation based in Lincoln.


Description

The key responsibilities for the Customer Insights & Analytics Officer include:

*

Collecting, assimilating and interpreting data, in order to identify changes and forecast trends to inform strategic direction
*

Responsible for customer insights and analytics to inform the communications and marketing activity of the organisation
*

Undertake the planning, management and execution of corporate, departmental and market research across the institution and will work closely with colleagues across the Communications, Development and Marketing (CDM) department
*

Provide advice and guidance within the CDM department and proactively undertake research to provide essential insight into customer behaviour, decision making, competitor activity and the macro and micro environments and to produce regular reports and presentations which may be complex
* Identify and schedule market research activities



* Design research methods such as interviews and questionnaires.



* Carry out qualitative and quantitative research.



* Analyse and draw insights form the research carried out and the information available.



* Agree timescales and deliver projects on time and within budget.



* Analyse and translate data and write timely reports, including recommendations.



* Present results appropriately across the organisation and proactively engage and advise staff on how they can best make use of findings and results.
*

Deliver a schedule of annual market research activities and reports.


Profile

The successful candidate for the Customer Insights & Analytics Officer will be:

*

Educated to degree level or equivalent experience
*

Experience of managing complex market research projects which utilise qualitative and quantitative data from a number of different sources
*

Experience of designing questionnaires and interpreting results
*

Experience of organising and running focus groups and interviews
*

Excellent analytical skills and ability to interpret statistical data.
*

Ability to influence stakeholders at all levels both inside and outside the organisation


Job Offer

Competitive salary (Grade 6) + benefits