Digital Data Analyst - Google Tag Manager

England,London,West London
04 Sep 2019
02 Oct 2019
Hanisha Sofat
Job Discipline
Data & CRM, Digital
Experience Level
Contract Type
Full Time
This is an extremely exciting time to join a business as they grow their Digital Marketing team due to growth plans. They are looking for a Digital Analyst to join their team! Being a Google Tag Management specialist you will also understand how to use Google Analytics and reporting across the board to assist with business imporvement!

Client Details

My client are a leading entertainment business in West London - seeking a Digital Data Analyst to join their fun and vibrant team!


Some of the main responsibilities of the Digital Data Analyst include but are not limited to:

Identify and plan the most effective ways to record and track digital performance and data across various channels and touch points

Identify and propose new business opportunities and support building business cases

Implementation, setup and ongoing optimisation -

Google Analytics (including Data Layers, Custom Dimensions, Goals & Events and Enhanced Ecommerce)

Google Tag Manager

Conversion and Remarketing pixels from Google AdWords, DoubleClick Campaign Manager, Facebook Ad Manager and other tags Reporting dashboards via data visualisation tools

Analyse and interpret data across all digital channels

Standardise and consolidate ecommerce analysis and reporting across the Group.

Monitor the performance responsiveness and availability of the ecommerce channels and escalate issues where necessary.

Proactively identify opportunities and provide actionable insights and recommendations to improve performance, usability and revenues

Implement A/B test strategies that will identify and develop user engagement opportunities


You will be great at using Google Tag Manager - This is an essential to the role; If you are looking for your next step in a fun and vibrant environment then please apply today!

Job Offer

As the Digital Data Analyst specialising in GTM, my client are offering a fab competitive starting salary of anything between £33,000 - £40,000 Depending on experience. Please note the salary before applying to this role!

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