Digital Marketing Executive

Better Placed
£30000 - £40000 per annum + benefits
02 Sep 2019
30 Sep 2019
Lucy Butterfield
Job Discipline
Experience Level
Contract Type
Full Time
Growth Marketing Executive, London

£30k - £40k per annum


My client is an innovative tech start-up in the wellness space, specialising in creating well-being programmes in the workplace.

They are currently recruiting for a talented "growth hacker" to drive their inbound lead generation programme, largely through content marketing and targeted campaigns to connect them with a B2B2C client audience.

The Role:

The successful candidate will have a "growth hacking" mentality alongside a strong entrepreneurial flair and appetite to work in a start-up.

Reporting into the Head of Marketing, you will plan, implement and manage customer acquisition and retention campaigns.


* Developing original and innovative content to improve SEO and increase brand awareness.

* Experimenting with and implementing new growth marketing hacks to boost customer acquisition and retention.

* Proactive social media management, including creating compelling campaigns and work with designers to create assets.
* Managing a content calendar and post-scheduling, analyse post/campaign performance to drive improvements where needed.

* Creating and managing highly targeted digital campaigns through Google Ad-words and social media advertising.

* Creating multiple ongoing lead generation and nurture campaigns for to target multiple customer segments.
* Building automated campaigns using HubSpot and analysing the performance of campaigns across key metrics.

* Overseeing website updates and the creation of landing pages to support lead generation activities.

* CRM management managing all prospect and client data, ensuring lists for all communications are correct and updated appropriately.

* Events Marketing: Assist with the organisation and delivery of key events including all related marketing and communications.

* Life-cycle Marketing: Own all marketing and communications to move customers to advocates. This involves email marketing campaigns to improve engagement, retention and attrition.

* Account-Based Marketing / Customer Success: Work with new customers to create and deliver targeted activation and retention campaigns, both online and offline.


* Experience of B2B lead generation using various digital channels (email, social media - LinkedIn and Twitter, in particular, PPC, SEO)

* Strong, proven analytical skills and the ability to improve digital campaigns through data and insights through a range of digital analysis and reporting tools.

* Exceptional attention to detail

* Excellent copy-writing skills.

* Comfortable managing a busy workload and meeting tight deadlines.

* You are energised by the opportunity to learn and grow with the company

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