Marketing Campaign Executive

28 Aug 2019
25 Sep 2019
Amie Hemson
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
An excellent opportunity for a Marketing Campaign Executive to join an innovative, market leading B2B organisation

Client Details

My client is a Market leading B2B organisation based in Guildford


The successful Marketing Campaign Executive will have the following responsibilities;

* Ensure the effective delivery of marketing acquisition campaigns, including content and customer resources to support acquisition activity
* Working with subject matter experts as required, develop professional and engaging media rich content to support customer acquisition activity for lead generation and market positioning for establishing and increasing market awareness
* Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns
* Select and manage attendance at key exhibitions as part of integrated marketing campaign programmes
* Work with the sales teams to effectively target selected accounts through an ABM (Account Based Marketing) approach
* Manage campaign budgets and monitor performance against campaign objectives ie. MQL's, SQL's and SAL's
* Ensure that marketing campaigns are developed and delivered effectively, on time and on budget
* Use your knowledge and expertise in Marketing Communications best practice to support understanding of Marketing
* Communications and digital marketing within the business
* Develop solid relationships with key stakeholders both internally and with external suppliers


The successful Marketing Campaign Executive should have the following skilslet;

* Ability to create, implement and monitor online and offline B2B marketing campaigns
* Ability to identify best fit strategy to meet campaign objectives (e.g. Awareness, Retention, Growth strategies)
* Ability to evaluate and select the most suitable media and channels to ensure messaging is effectively delivered to target audiences.
* Understanding of digital marketing and how to apply it as part of an integrated campaign
* Use of analytics and reporting to support evaluation of campaign effectiveness and decision making
* Exceptional verbal and written communication skills
* Ability to effectively project manage multiple concurrent campaigns

Job Offer

The successful candidate will be offered a competitive salary with a strong package and flexibility options on a 12 month fixed-term contract.

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