Shopper Marketing Manager

2 days left

Location
Aylesbury
Salary
£55000 - £60000 per annum, Benefits: Generous benefits
Posted
27 Aug 2019
Closes
24 Sep 2019
Ref
BH-3760
Contact
Siobhan Nutt
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
The Role
As Shopper Marketing Manager your main purpose will be to lead the development and delivery of best in class shopper marketing programmes.  Responsibilities include:
  • Create the strategic shopper agenda working closely with the brand and category team aligning retailer agenda
  • Develop bespoke in store activation and launch plans for each retailer
  • Plan and implement your shopper marketing campaigns working cross functionally to deliver to each retailer
  • Work hand in hand with media and agency partners to execute various campaigns
  • Engage with each retailer developing strong relationships and attend customer presentations
  • Analysis of ROI, understanding the impact of each campaign
  • Budget management
 
The Person
The successful Shopper Marketing Manager will be comfortable rolling up their sleeves to deliver operationally as well as setting strategy.
You will already be operating in a Shopper Marketing/ Customer Marketing position within consumer goods.  You will also:
  • Ideally hold FMCG experience
  • Have operated in a customer facing role, used to customer presentations and retailer engagement
  • Have a fundamental understanding of the difference between customers, shoppers and consumers
  • Have a strong understanding of the different types of instore media available and what generates a return
  • Be a good relationship builder, influencer and people person
  • Have experience of budget management
  • Be pragmatic yet energetic, engaging and enthusiastic to deliver with passion, going above and beyond!
This is an office based role in Aylesbury.
 
The Company
Renowned for hiring and developing high calibre people, my client are a branded food organisation who are looking to hire a Shopper Marketing Manager on one of their core areas.
A business which has a strong international footprint and continue to innovate to stay ahead of the market, a very agile business who give their people the freedom they need to deliver.  A business who have aspirations to firmly achieve the No1 positioning globally, taking a proactive and collaborative approach, very much doing business not just any way, but the right way!
Based in Aylesbury

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