Digital Marketing Specialist

Recruiter
EMR
Location
England,London
Salary
£28000 - £30000 per annum
Posted
23 Aug 2019
Closes
20 Sep 2019
Ref
1632065
Contact
Lee McGoldrick
Job Discipline
Digital
Experience Level
Executive
Sectors
Charities
Contract Type
Permanent
Hours
Full Time
Exciting chance for a digital marketing specialist looking to further their career in London.

This leading membership body are looking for a digital marketing specialist to join their team to plan, create and deliver innovative date-driven campaigns to reach core clients using email, paid advertising, SEO and other digital marketing applications.

This is a very broad role and will help to excel someone with a positive, can-do approach.



Main Duties and Responsibilities:

* Manage the planning, design and delivery of company knowledge web content across websites (including microsites and/or landing pages).
* Research, plan create and deliver innovative, data-driven campaigns to reach core client audiences and target stakeholders.
* Manage email campaigns in alignment with the digital marketing strategy - including audience segmentation, email design and delivery, creating of landing pages and reports.
* Manage the paid advertising, SEO, email and other digital marketing applications and projects.
* Manage digital marketing spending reports and invoice reconciliation.
* Lead on regular analysis and reporting on digital marketing effectiveness, in conjunction with web and comms team
* Use analytics and metrics to gain valuable internal/external clients/prospects insights and directly influence the programme reach and impact.
* Coordinate promotional opportunities and production of knowledge learning materials both online and in print.
* Manage a range of external service providers for design, print, advertising, analysis.
* Analyse email response and web marketing leads to nurture prospects.



The Key accountabilities for customer and stakeholders will include;

* Manage email campaigns in alignment with the digital marketing strategy - including audience segmentation, email design and delivery, creating of landing pages and reports.
* To conduct e-communication campaigns to members to maximise engagement and consumption of learning programmes
* Research, plan create and deliver innovative, data-driven campaigns to reach core client audiences and target stakeholders.
* Analyse customer data to ensure a targeted approach and maximise return on investment
* To manage any printed mail shots to potential audiences to meet deadlines, contain costs and reach the desired outcome.
* To ensure that communications with customers are accurate and delivered with the correct Branding
* Identify sponsorship/advertising opportunities for knowledge outputs
* Market Research into knowledge learning programme theme and sector areas
* Lead on regular analysis and reporting on digital marketing effectiveness, in conjunction with web and comms team
* Manage a range of external service providers for design, print, advertising, analysis.
* Support and provide relevant information to the Insights Manager and L&D Manager to assist decision-making





Operational accountabilities;



* Manage the planning, design and delivery of knowledge web content across internal websites (including microsites and/or landing pages).
* Manage the paid advertising, SEO, email and other digital marketing applications and projects.
* Manage digital marketing spending reports and invoice reconciliation.
* Use analytics and metrics to gain valuable internal/external clients/prospects insights and directly influence the programme reach and impact.
* Co-ordinate promotional opportunities and production of knowledge learning materials both online and in print.
* Analyse email response and web marketing leads to nurture prospects.
* Determine and report on success of marketing activity against industry benchmarks to identify and implement areas for improvement
* Review ROI of activities
* Plan and deliver relevant content marketing strategy to target-customers to drive awareness and engagement
* Support the budget management and plan spend





The ideal candidate will posses the following skills;

* Adobe illustrator
* Word press
* Email marketing experience
* CRM and CMS experience
* Worked with Google analytics/Seo and adwords
* Working knowledge of HTML. CSS and general email design principles
* Computer literate in Windows packages (proficient in Word and Excel and familiar with Outlook).
* Familiar with Photoshop or similar
* Internet research skills.
* High level of attention to detail is essential.
* Deadline driven.
* Problem solver.
* Flexible approach.
* Excellent written and oral communication skills.
* Solid Background in delivering online marketing campaigns and programmes



Previous experience;

* Previous experience of promoting learning Programmes is highly desirable.
* Previous use of databases and web content management systems would be an advantage.
* Experience of working across a number of projects simultaneously is essential.
* Experience of working to tight deadlines would be advantageous
* Experience of working within an education, membership or knowledge based organisation (e.g. publishing) would be an advantage

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