Digital Communications Officer

Recruiter
EMR
Location
England,London
Salary
£26000 - £28000 per annum
Posted
22 Aug 2019
Closes
19 Sep 2019
Ref
1632056
Contact
Lee McGoldrick
Job Discipline
Digital
Experience Level
Executive
Sectors
Education
Contract Type
Permanent
Hours
Full Time
SPECIFIC DUTIES AND RESPONSIBILITIES - Digital Communications Officer

1 Website and social media management Responsible for:

* Writing, editing and proof-reading material for online communications to an excellent standard, ensuring consistency and compliance with quality standards, branding, design, accessibility and textual style guidelines
* Ensuring that the College's priority of having a greater influence and voice for surgery are properly reflected across the website
* Overseeing social media activity across the college's social media channels - providing advice and measurement where required
* Producing regular web analytics to assess whether the digital activity is on track to meet key performance indicators
* Helping trouble-shoot members' enquiries to provide a positive digital experience.



2. Digital skills Responsible for:

* Identifying and trialling advantageous digital technology that could enhance the College's online presence
* Acting as an advocate for digital skills development in the College
* Implementing digital marketing tools to extend the College's reach and increase revenues
* Training users as appropriate in the optimal use of digital tools and channels, as well as embedding a culture of using analytics to influence activities and performance.

3 Project management Responsible for:

* Working closely with consultants, staff and IT project managers on the implementation of new web services
* Running digital projects and campaigns within the college, ensuring timely and effective delivery
* Working alongside the Head of Digital to ensure resilient technical support for the websites is in place

4 Digital strategy Responsible for:

* Working with the Head of Digital to communicate and implement a four-year digital strategy for the College
* Support in the development of evaluation activities to guide and inform the success of the digital strategy



ESSENTIAL CRITERIA

Education/Qualifications;

* A degree or equivalent qualification or a proven track record in a similar role

Experience/Knowledge

* Significant experience creating and sub-editing information simply and clearly in an engaging style in an online environment
* Use of web and social media to run communications campaigns
* Website management
* CMS experience
* HTML writing and troubleshooting
* Training staff on social media and other digital media

Skills

* Ability to influence and persuade, adapting personal style to build strong professional relationships
* Good communicator of technical and creative concepts
* Customer/client focused approach
* Good facilitation skills, engaging and encouraging contributions
* Confident in presenting to groups across different levels and disciplines

DESIRABLE CRITERIA

Education/Qualifications

* Digital marketing or other similar qualification from an industry body

Experience/Knowledge

* Healthcare, charity or membership sector digital comms experience
* Managing relationship with suppliers
* Understanding of other web technologies such as CSS
* Understanding the full lifecycle of website production

Skills

Facilitation of training sessions

Multimedia and image preparation

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