Customer Communications & Marketing Executive

Location
England,West Midlands,Coventry
Salary
Negotiable
Posted
22 Aug 2019
Closes
19 Sep 2019
Ref
14041799/001
Contact
Ryan Dhadwal
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
To lead on customer retention and engagement communication activities with 2 main objectives:

* to help customers make the most of their existing and new features.

* to ensure that the customer communications are delivered in a professional and efficient way taking advantage of the latest technology.


Client Details

A financial services company leading the way offering a unique cashless solution to schools!


Description

* Work with the Marketing Manager to develop, plan and deliver a comprehensive Marketing and Comms plan for customers.

* Provide a central coordination service for customer communication and retention activity across the business.

* Ability to work with different business stakeholders to create targeted plain English communications to customers.

* Write customer facing sales and support copy (emails, web content, letters, brochures, e-newsletters, case studies, help documents, service updates etc).

* Use existing processes, workflows and planning tools to create multi-channel campaigns (print, digital and events).

* Brief and liaise with third party marketing and print agencies as required.
* Ensure a high quality, consistent customer experience in terms of timeliness of information, brand compliance, copy style and content.



* Manage, maintain and segment customer data within the CRM and other applications.



* Develop a good working knowledge of the client and be able to offer guidance and advice to customers as required (full training will be given).



* Produce a range of monthly reports to monitor progress and spot trends in customer usage.



* Collate and deliver a monthly email round-up of 'how's business' aimed at staff.



* Support any additional tasks assigned by the Marketing Manager.



* Work as an active member of the Marketing Team to deliver a high level of service across the business. Actively contribute ideas to the team in order to drive marketing activity, business growth, reduce costs, drive efficiency and raise quality.


Profile

* Highly proficient in commonly used business software including MS Windows / Office (Word, Excel, PowerPoint)
*

Working knowledge of Adobe Creative Suite (Photoshop, InDesign)
*

Working knowledge of Email marketing platforms
*

Good understanding of IT systems, in particular using CRM databases
*

Capable of building strong relationships and collaboration with key stakeholders, internally and externally


Job Offer

A competetive package