Marketing Analytics Manager

England,Greater Manchester,Bolton
£35000 - £40000 per annum
21 Aug 2019
18 Sep 2019
Sarah Johnson
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Brand new Marketing Analytics Manager role within the marketing team based at head office in Bolton

Client Details

Fast growing manufacturing organisation based in Bolton - the business has grown 300% in the last 3 years and has ambition plans to continue on this trajectory. This role is integral to the sucess of this growth strategy.


The role of the Marketing Analytics Manager is as follows:

* Collecting data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations;

* Understand business objectives and design surveys to discover prospective customers' preferences;

* Compile and analyse statistical data using modern and traditional methods to collect it;

* Perform valid and reliable market research SWOT analysis;

* Interpret data, formulate reports and make recommendations;

* Use online market research and catalogue findings to databases;

* Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation;

* Remain fully informed on market trends, other parties researches and implement best practice.


The successful Marketing Analytics Manager will have:

* Proven market research analysis experience;

* Ability to interpret large amounts of data and to multi task

* Strong communication and presentation skills;

* Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

* Search engines, web analytics and business research tools acumen;

* Familiarity with CRM programs;

* Adequate knowledge of data collection methods (polls, focus groups, surveys etc);

* Working knowledge of data warehousing, modelling and mining;

* Strong analytical and critical thinking;

Job Offer

£40,000 + benefits and the opportunity to shape the way the business is growing, how it communicates with its customers and very real opportunities to progress within a fantastic culture.

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