Account Based Marketing Manager

£45000 - £55000 per annum
15 Aug 2019
12 Sep 2019
Matthew Scarfe
Experience Level
Contract Type
Full Time
The Marketing Manager role will work on one of the company's main accounts and ensure that the planning and measurement of key ABM campaigns are fully optimised across a range of channels.

Client Details

The company is a global technology business with a main office in London.


The role of Account Based Marketing Manager will include the following responsibilities:
* Support the sales and BD teams through marketing initiatives that grow the business and meet sales targets
* Work with business leaders to identify and develop the marketing priorities
* Social media management aligned to the business, campaigns and responsible business
* Provide input and assists development of marketing plans
* Implements agreed marketing programmes
* When required, manages budgets and people, including virtual teams, within their own area of responsibility in order to deliver the Marketing plan by delivering against operational objectives
* Analyses the business problems and proposes Marketing solutions for their own areas of responsibility by combining and optimising existing solutions
* Manages own projects by steering discussions and negotiations as required. Identifies and mitigates risks for own areas of responsibility. Works independently and takes decisions for own area of responsibility within defined Marketing procedures and limited degree of direction


The ideal candidate will possess the following:

* Be degree educated, ideally in a marketing related subject
* Have Account Based Marketing experience, or generalist B2B Marketing experience within the Technology sector
* Have a sound understanding of campaign planning and measurement
* Able to operate in a complex environment and interact confidently with senior stakeholders
* Can demonstrate decision making that clearly aligns with commercial goals

Job Offer

The role offers a competitive salary plus benefits

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