Product Marketing Manager

£60000 - £70000 per annum
15 Aug 2019
03 Sep 2019
Matthew Scarfe
Experience Level
Contract Type
Full Time
The role of Product Marketing Manager for this exciting tech start up is the first in-house marketing person for the company. You will help them grow as you drive digital led acquisition campaigns and build out the marketing function.

Client Details

The client is a B2C start up offering an easy way for people to manage their household bills. They have a strong product and clear route to becoming highly valued and profitable. They are based in Shoreditch and you will work as part of a lean but growing team.


The role of Product Marketing Manager will include the following responsibilities:
Create and deliver acquisition campaigns across the full range of online channels
Define customer segmentations and targetting strategies
Implement the use of in depth insights and customer research to make clear marketing decisions
Develop brand guidelines and tone of voice, to ensure consistency of high quality output
Manage third party agencies and free lancers to deliver multiple projects simultaneously
Implement strong test and learn approach
Report on key KPIs, particularly conversion rates


The ideal candidate for this London based role will possess the following:

Have strong B2C Product Marketing knowledge
Demonstrable experience of growing a customer base
Can show that decisions are deeply embedded in data and clear test and learn strategies
Able to operate in a lean but high growth environment
Have a bias for action
Can balance strategy with hands on execution across a mixture of channels
Deep understanding of how to use data and develop effective nurturing of leads

Job Offer

The role of Product Marketing Manager offers a competitive salary

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