Digital Acquisition Specialist

Location
England,London
Salary
£35000 - £40000 per annum
Posted
15 Aug 2019
Closes
20 Aug 2019
Ref
14040015/001
Contact
Matthew Scarfe
Job Discipline
Campaign Management, Digital
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
The role of digital acquisition specialist is for an exciting high growth consumer brand with exciting and innovative plans. They are based in South West London and have a global presence.


Client Details

The client is head quartered in London, but they have a strong presence in the US, Europe and Australia. They have exciting, ethically driven innovation plans and are pushing their designs to become more 'lifestyle/fashion' focused.


Description

The role of digital acquisition specialist includes the following responsibilities:

Delivering e-commerce growth by executing digital acquisition campaigns across multiple channels including display, re-targeting, paid social, search, and affiliates.


* Strategy: Working with e-commerce & marketing team to develop and implement a digital acquisition strategy that achieves the businesses commercial objectives.



* Marketing calendar: Managing and maintaining a detailed calendar of digital marketing activity, liaising with e-com, marketing, product and sales teams to ensure alignment on product launches, seasonality, marketing campaigns, promotions etc.



* Agency management: Managing relationship and performance of 3rd party agencies responsible for certain aspects of digital acquisition activity.



* Localisation: Adapting and tailoring activity to meet requirements of different markets to drive optimum performance.



* Reporting & analytics: Conduct constant monitoring and analysis of available data streams. Develop and implement a reporting framework for all activity and presenting regular updates to wider team & business.


Profile

The ideal candidate will possess the following:

* Digital performance marketing with a focus on new user/customer acquisition





* Experience of driving acquisition within an e-commerce businesses or business unit





* Experience of working in multiple markets across EMEA and North America is desired but not essential





* Highly analytical, data driven and obsession with delivering continuous improvement





* Ability to communicate effectively with senior stakeholders





* Excellent project management skills including prioritisation and planning





* Self-starter who is comfortable navigating through ambiguity and change





* Experience of using digital marketing platforms such as Google Marketing platform, Facebook Ads Manager and Criteo.





* Have a positive attitude and be resilient in an environment of change and transition





* Experience with web analytics tools and data driven insights





* Degree educated


Job Offer

The role of Digital Acquistion Specialist offers a competitive salary with a strong bonus element on top

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