PR Manager

£35000 - £40000 per annum
15 Aug 2019
11 Sep 2019
Matthew Scarfe
Job Discipline
Communications, PR & Media
Experience Level
FMCG, Retail
Contract Type
Full Time
You will be responsible for increasing the awareness and consideration of the brand and its products across multiple media platforms, in addition to generating traffic and footfall for the sales channels. The role is based on South West London.

Client Details

The client is a high growth brand with a global presence. They are one of the leaders in their category. Their products are lifestyle focused backed with high quality features and an ethically driven innovation plan. They are based in South West London.


The role of PR Manager includes the following responsibilities:

* Develop and implement a Global PR strategy designed to drive business in existing markets and where appropriate, launch the brand into new markets.

* Manage the relationship with outsourced PR agencies, ensuring messages are aligned, briefs are in line with brand objectives and performance measures are in place.

* Work with PR agencies to manage day-to-day press office activities, to ensure regular coverage of product, including proactive outreach, media pitching and sample seeding.

* Plan, develop and execute creative campaigns, over and above the regular press office activities that raise awareness and gain coverage in lifestyle, fashion and national media.

* Manage the calendar of PR and activity, in line with product launches, new market expansion and sales seasonality.

* Build direct relationships with key opinion leaders, such as reporters, editors and influencers.

* Set KPI's for all activity which are aligned with business objectives. Continuously measure activity against KPI's and develop reporting framework to communicate results to senior management and wider business.

* Manage the global PR budget ensuring a tight control on spend and maximizing ROI.


The ideal candidate for the role of PR Manager will possess the following:

* Passionate about PR and approach your work with great enthusiasm.

* You have practical approach and can get hands-on when necessary.

* In-depth experience of developing, managing and executing global PR strategy.

* You have strong experience of managing internal and external relationships and are able to influence stakeholders to drive results that meet business objectives.

* Natural ability to communicate to senior stakeholders and you will excel in building relationships with external parties.

* You have a keen eye for detail and passion to develop engaging PR campaigns and content.

* Results orientated with strong analytical skills

* Ability to work in high-pressure environment with tight deadlines

* A wide degree of creativity and latitude

Job Offer

The role of PR Manager - Consumer, offers a competitive salary plus bonus