Senior Marketing Executive

Recruiter
EMR
Location
England,London,City of London
Salary
Up to £40000 per annum
Posted
15 Aug 2019
Closes
12 Sep 2019
Ref
1631925
Contact
Leila Denison-Pender
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
An analytical Senior Marketing Executive with Marketing Analytics experience is needed to join this successful Investment Management company.

The Role:

The purpose of this role is to put in place a series of metrics to measure ROI of their marketing activity across channels. This role reports into the Head of Marketing.

Main duties:

* suggest KPIs/metrics to be used to track marketing activity performance
* use measurement softwares to extract & model measurement data. These may include Google Analytics, Ad Words, Dot Mailer, WDX, Hootsuite, etc.
* analysis of results and recommendations for enhanced (through compelling reporting)

Skills Required:

* 3 years+ in a marketing analytics role - this could be gained clientside or from an Insight/Market Research agency or Digital agency background
* Analytical mindset
* good knowledge or marketing measurement metrics and equivalent softwares
* Strong Excel capability, inclduing pivot tables
* Experience of Financial Services is a plus
* A positive, can do attitude is a must.

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