Senior Marketing Executive

England,London,City of London
Up to £40000 per annum
15 Aug 2019
12 Sep 2019
Leila Denison-Pender
Experience Level
Contract Type
Full Time
An analytical Senior Marketing Executive with Marketing Analytics experience is needed to join this successful Investment Management company.

The Role:

The purpose of this role is to put in place a series of metrics to measure ROI of their marketing activity across channels. This role reports into the Head of Marketing.

Main duties:

* suggest KPIs/metrics to be used to track marketing activity performance
* use measurement softwares to extract & model measurement data. These may include Google Analytics, Ad Words, Dot Mailer, WDX, Hootsuite, etc.
* analysis of results and recommendations for enhanced (through compelling reporting)

Skills Required:

* 3 years+ in a marketing analytics role - this could be gained clientside or from an Insight/Market Research agency or Digital agency background
* Analytical mindset
* good knowledge or marketing measurement metrics and equivalent softwares
* Strong Excel capability, inclduing pivot tables
* Experience of Financial Services is a plus
* A positive, can do attitude is a must.

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