Digital Marketing Manager

The Heaton Group
Wigan, Greater Manchester
Up to 40k
15 Aug 2019
12 Sep 2019
Job Discipline
Digital, Marketing (General)
Experience Level
Contract Type
Full Time

Who are we?

We are The Heaton Group. This isn’t your usual property business; this is a family property business est. around 50 years ago which has grown exponentially in the last five years. Our job is developing high specification, unique apartments and homes aimed towards both the buy to let and owner occupier market around the North West. With a friendly and down to earth team, we’re on a growth path and would love you to join us!

So why are we different?

We get it, lots of businesses say they are ‘different’ but this is why we’re different to our competitors in the market and have ambitious plans to grow!

  • 360 degree property development in-house – Internal acquisition, planning and development, building, sales, lettings (HG Premier Lettings is own in house lettings agency with 7 members of staff) and block management. Less outsourcing/ quicker build times/ tight controls on quality/ great customer service
  • We have a circa £50 million Heaton Group portfolio - offers security to investors and has transformed swathes of Wigan and beyond
  • We renovate challenging and unique character properties (often Grade 2 listed) and have established a fantastic reputation with heritage England and local planning departments. Mostly renovating existing buildings means that we enhance and transform streets and city centres, gaining support of local residents and councils

The challenge…

So over the last 50 years, we’ve built a business on solid foundations with the last 5 years being a real high for us. BUT, we did all of this without a marketer shouting about us. So, here’s where you come in…

We need a commercially focused marketer to join our team. This role will require someone who is passionate about generating leads and a positive ROI for the business. This is a stand alone role where you will be responsible for delivering a cutting edge strategy and delivering it.

But why do we need a Digital Marketing Manager?

  • We are producing great developments, building a great team internally and gaining a fantastic reputation with local councils, but we aren’t shouting about it! We need to get the word out and ensure that The Heaton Group are more than an industry insider. There aren’t many (or any!) other companies doing what we do outside of Manchester City Centre at this scale – Lets make it known!
  • We need to increase direct enquiries and sales/ stay in contact with our loyal investor base (many of which re-invest) and ensure they are kept abreast of new developments
  • Website / Blogs / Social Channels / Tone of Voice / PR – All needs strategy, consistency etc.
  • Full implementation of Hubspot CRM system

We believe in our vision and want you to be a part of it. If you are passionate and want to be part of the journey then apply today and let’s make it happen.

*Applications* - All applications including third party submissions will be managed by Better Placement Recruitment.