CRM Manager

£43884 - £51769 per annum
14 Aug 2019
11 Sep 2019
Tichaona Moyo
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
CRM Manager responsible for planning, executing and reporting on CRM activity to drive recruitment targets using high quality targeted communications through the University's CRM tool.

Client Details

My client is a University based in London seeking a CRM Manager supporting the Communications and Marketing Directorate, managing a small CRM team of 2 officers.


The key responsibilities for this CRM Manager are:

* lead on the development and delivery of the University's recruitment communications plan with respect to its effective operation through the CRM and Events systems.

* Provide technical support for all CRM users, managing support calls in order of urgency and escalating calls where necessary

* Coordinate & deploy emails for the communications plan with other teams in the Communications & Recruitment Directorate, other Directorates and the Faculties.

* Contribute to the synthesis of all the brand elements (messaging, insights from marketing team and audiences) to ensure brand compliance

* Provide advocacy and training to new CRM users

* Ensure brand compliance while giving the University a visual brand personality.


The successful CRM Manager will have the following exposure:

* Experience of using data segmentation and testing strategies to optimise communications

* Demonstrates understanding of key data principles including database structure, automation, data structures & logic

* Experience of managing and manipulating large data sets using excel

* Experience of building complex data queries to build segmented audience lists

* Experience of delivering high volume multi-channel CRM campaigns

* Experience of creating tailored marketing messages to different audiences

* Experience producing reporting and analysis of CRM activity

* Understanding of relevant standards and compliance requirements e.g. accessibility, usability, CMA compliance

Job Offer

This is a permanent role based in London the salary on offer here £43,884 - £51,769 per annum. Education and Training experience is not essential.

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