Marketing & CRM Analyst

Location
England,West Midlands,Coventry
Salary
Negotiable
Posted
13 Aug 2019
Closes
10 Sep 2019
Ref
14038748/001
Contact
Harris San
Job Discipline
Data & CRM
Experience Level
Analyst
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time
This role is to help drive organisational change building a single dataset which provides the platform to understand and communicate with it's members more effectively. You will be responsible for the effective execution of a sector specific communication business plan, resolving issues and providing solutions.


Client Details

The client is a leading public sector business based in Coventry.


Description

The key responsibilities for the Marketing & CRM Analyst role include:

* Ensure CRM platform (Microsoft Dynamics) is fit for purpose
* Business as usual compliance / data management & validation / workflows / Dynamics Management
*

Data analysis to drive insight and segmentation to improve targeting and increase engagement
*

Develop and deliver operational plans and tactical strategies to fulfil identified sector communication needs
*

Manage a range of campaigns, projects and initiatives.
*

Contribute to reviews of specific activities and recommend actions to enhance effectiveness where appropriate.
*

Manage relationships with in house design team / suppliers/agencies
*

Establish and maintain contact with the industry through participation in meetings/events/open days as required.
*

Contributes to actions that foster a collaborative culture within the team and the wider corporate vision.
*

Provide technical and tactical leadership for designated areas/audiences/topics.
*

Mentor, supervise and team leader responsibilities


Profile

The successful candidate will be:

* Knowledgeable / qualified in data management including evidence of practical experience
* Experience of Microsoft Dynamics 365 / Power BI
* Relevant professional qualification in communications / data management
* Previous experience working with CRM systems
* Knowledge of using ESP's and marketing automation would be beneficial to this role too
* Good working knowledge of Data protection Act and GDPR is essential for this role


Job Offer

Competitive salary and company benefits.

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