Marketing Manager - B2B Payments

Recruiter
EMR
Location
England,London,City of London
Salary
£60000 - £65000 per annum + Bonus + Benefits
Posted
09 Aug 2019
Closes
06 Sep 2019
Ref
1632034
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Planning and managing a marketing plan against key plays identified as drivers for business throughout a fiscal year
* Managing a marketing plan to deliver against a desired contribution to sales unit plans
* Significant contribution to the go-to-market process as we deliver and launch more innovative secure payment solutions and propositions to both new and existing customers
* Applying modern marketing techniques, tactics and channels to reach the required audience and deliver an expected performance.
* Developing innovative content - written / multimedia / advertising / online - to drive and nurture a targeted audience through the buying cycle.
* Utilising integral solutions such as Marketo to deliver efficient automated campaigns
* Developing appropriate communications to support an integrated campaign mix. This may involve articles, blogs and social postings for example.
* Enriching and enhancing our web and digital presence to ensure the best possible online experience for our target audience
* Maintaining a budget against which chosen campaigns are planned and executed to deliver an expected return on investment (ROI)
* Communicating internally to the line of business teams regarding marketing plans and campaign contribution to the revenue objectives
* Identifying opportunities for customer advocacy in a range of formats and applying testimonials throughout marketing campaigns.
* Enforcing a data-driven marketing environment through effective monitoring, reporting and analysis of campaigns against a set of KPI's.

Requirements:

* Experience in marketing with demonstrable results developing and implementing effective marketing activities/campaigns.
* Proven experience of working successfully with sales and product teams to gain the appropriate information and direction needed to deliver top notch campaigns
* Experience of marketing in a software/technology or financial business environment - e.g. fraud, compliance or risk management marketing programmes would be an advantage
* An interest in / understanding of payments and banking would also be advantageous
* Proven success in delivering demand generation programmes through a range of marketing channels including email marketing, developing web content, search engine optimisation and PPC, social media, direct mail, advertising and events.
* Practiced in dealing and negotiating with suppliers and 3rd party programme providers
* Experience in writing comprehensive compelling copy for internal and external content and communications.
* Educated to at least A Level standard and ideally degree educated
* UK experience is essential

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