Insight & Research Lead

Location
England,Yorkshire and the Humber
Salary
Negotiable
Posted
06 Aug 2019
Closes
03 Sep 2019
Ref
14036627/001
Contact
Sophie Hill
Experience Level
Manager
Sectors
Utilities
Contract Type
Permanent
Hours
Full Time
Leading and managing consumer and competitor insight projects and providing key recommendations to stakeholders to support proposition development. Manage the creation of new insight programmes to increase understanding of customers and competitors and communicate key findings to the business.


Client Details

Yorkshire based energy company.


Description

* Engage with relevant stakeholders to understand their key challenges through scoping sessions and establish insight-led approach to support decision making process.

* Develop questionnaires and discussion guides that meet the research objectives, programme questionnaires into survey platforms and carry out testing to ensure successful research fieldwork.

* Setup and report on key customer service research programmes.

* Develop and manage a Brand Tracker programme to measure market and customer awareness along with perceptions of the brand. Use findings to engage at Executive level to support brand positioning.

* Monthly reporting at Executive level to highlight key insight programmes delivered and findings to maintain awareness of what the function has achieved.

* Management of the research budgets and using this to plan key research programmes.

* Managing the selection of any market research agencies to ensure best-fit and best value.

* Writing research briefs for agencies, so they can provide accurate proposals for projects.

* Identifying gaps and opportunities in the market and recommending new business opportunities.


Profile

* Vast experience of working in a research and insight function.

* Experience of successfully launching new insight programmes to support business decision making in both B2B and B2C markets.

* Previous experience of working in the energy industry desirable.

* Experience of managing a small team and a wide range of stakeholders.


Job Offer

* Permanent role / Competitive basic salary plus benefits.