Marketing Director

England,North West England
06 Aug 2019
03 Sep 2019
Mark Lawson-Jones
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
We are seeking to appoint a Marketing Director with responsibility for the creation and execution of the strategic and tactical marketing plans across digital and offline channels. Your breadth of experience will include expert and hands on knowledge of digital marketing, SEO, PPC and Social media.

The role will suit a driven, forward thinking and experienced Marketing Director with deep understanding of B2B marketing.

Client Details

Our client is a North West based branded provider of finance to the B2B sector and is well backed by a global organisation. The board have a set an ambitious growth agenda.


The Marketing Director will lead, mentor and work alongside a small marketing team and will be responsible for;

Marketing Strategy and Planning

* Leading the development and delivery of the marketing strategy for business growth
* Ensuring annual delivery plans, heavily focussed on digital channels, in line with the overall company vision to achieve the business lending targets
* Delivering lead generation activity through marketing channels, including Web, PPC, SEO, HTML, Direct
* Mail, Affiliate, lead aggregators and Social Media


* Hands on approach supporting and developing the marketing team
* Developing strong working relationships with other departments and with external stakeholders
* Managing the marketing budget and ROI


* Monitor and evaluate the effectiveness of all marketing channels and provide management information
* Excellent analytical and organisational skills, using GA, SEMRush, Google Search Console
* Substantial analytical experience within Digital Media, across programmatic, web analytics, attribution modelling and audience insights
* Set clear objectives for campaigns, forecast impact, performance and make recommendations for test
* and learn opportunities.
* Carrying out competitor analysis to ensure competitive edge across marketing activities


The preferred Marketing Director will be based in the North West,and be able to demonstrate a successful and high performaing track record in B2B markerting. This does not need to be within financial services. You will also show;

* The ability to succeed in a fast paced, entrepreneurial company
* Strong Social Media experience
* Knowledge of marketing automation platforms and processes, ideally with exposure to Salesforce and IBM Watson
* A strong understanding of effective marketing communications using current and digital marketing technologies (PPC, SEO, Digital Paid)
* Extraordinary organisational and communication skills
* Innovative, enthusiastic, resilient with can-do attitude, a natural problem solver

Job Offer

Competitive basic and package.

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