Digital Marketing Executive

Location
England,Devon
Salary
£25000 - £30000 per annum
Posted
05 Aug 2019
Closes
02 Sep 2019
Ref
14037306/001
Contact
Jessica Guttridge
Job Discipline
Digital
Experience Level
Executive
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
The Digital Marketing Executive will proactively and passionately promote this established sportswear business through its online platform with some offline responsibility. This role is office-based in Devon.


Client Details

Our client is a well-established sportswear provider, and a market leader in its field.


Description

The Digital Marketing Executive will:

* Execute the marketing calendar for all EU channels ensuring that all marketing campaigns are effective, are run to schedule and delivered to budget;
* Execute effective promotional campaigns including email, sponsorships and other consumer direct contact with a particular focus on web-based campaigns;
* Create and develop a high and positive user engagement across the Groups online presence;
* Execute all social media marketing across the EU group in line with brand requirements;
* Manage daily administrative tasks to ensure the Marketing department runs smoothly;
* Monitor brand reputation in dance related forums;
* Gather and analyse consumer behaviour data (e.g. web traffic and rankings);
* Coordinate with the buying and wider teams to co-ordinate marketing efforts;
* Use web analytics to track, monitor and report success of online and offline marketing campaigns
* Own the banner update process, end to end, including writing copy;

* Monitor and develop the EU websites and make sure all images are uploaded, copy is positive and engaging across all pages, and to assist with website testing and development;Actively discover and track competitor marketing and customer acquisition strategies and feedback accordingly;
* Assist with catalogue launches, photoshoots, and events where required.

This role is office based in Devon.


Profile

The Digital Marketing Executive will:

* Have a proven, B2C Digital and Ecommerce track record
* Be Degree-educated in Marketing, or a Business-related field
* Have an eye for trends and product/merchandising
* Have the ability to evaluate marketing tools to ensure effective and efficient use
* Be creative
* Be brand-led
* Have an eye for trends and product/merchandising
* Have a strong commercial understanding and business acumen
* Have demonstrable strong communication & collaboration skills
* Have experience managing budgets
* Have a good level of self-awareness
* Be accountable

Be IT competent, knowledge of lnDesign and Photoshop would be advantageous


Job Offer

£25,000 - £30,000 + Benefits

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