Head of Digital Communications

Better Placed
£80000 - £100000 per annum + bonus and benefits
02 Aug 2019
30 Aug 2019
Lucy Butterfield
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
Head of Digital Communications

£85k - £100k per annum

Central London

I'm proud to be working with one of the UK's fastest-growing challenger banks/fintechs, with a manifesto of helping people to have a better relationship with credit.

This role reports directly into the Marketing Director and hold responsibility for end to end strategy and delivery of digital comms journeys.

About the role:

* Leading the digital communications function across the full customer life-cycle for both own-brand and co-branded products - both acquisition and new customer communications.
* Acting as a key product owner for Salesforce Marketing Cloud (formerly ExactTarget) and taking accountability for comms delivery, functionality, technical architecture and solutions.
* Commercial ownership of the Salesforce Data "Squad", a cross-functional, agile team who manage data integration and optimisation.
* Leading the charge in what is an ongoing journey of digitisation and automation of customer comms, leveraging Marketing Cloud to enable best-in-class customer journeys and within the agile working methodology.
* Owning and managing operational risk and governance within Marketing Cloud and other digital comms suppliers, including supplier management, risk register, audits, controls, process and incident management.
* Team leadership of 7+ change, analytics, data warehouse and marketing colleagues to deliver data integration, platform development, set objectives and drive strategy.
* Lead a cross-functional squad across change, analytics and marketing to deliver data integration and platform development, setting objectives and driving strategy and promoting team collaboration and cohesion.
* Overall oversight and commercial ownership of the Salesforce Marketing Cloud partnership.
* Providing leadership and expertise across a wide range of stakeholders and business units, and supporting other members of the marketing team.
* Key member of leadership team, championing the agile transformation and embedding agile principles and methodology.
* Leading all internal stakeholder management across commercial data, technology, change and operations team to manage relationships and deliver against objectives.

Essential requirements:

* Over 10 years' experience in data-driven CRM and marketing roles with 5+ years' experience for teams of 5 people or more.
* Proven competency in Salesforce Marketing Cloud is absolutely essential to the role.
* Proven track record in CRM and 1:1 customer marketing across online and offline channels.
* Strong technical and practical expertise in CRM marketing platforms, and automation capability.
* Proven experience in managing transformational change across commercial, marketing and regulatory projects with the ability to influence and engage a wide range of stakeholders.
* Proven track record in driving digital best practice and change in an agile working environment.
* Deep understanding of data and analytics and relevance and application for marketing purposes.
* Robust commercial acumen and with a strong understanding of financial drivers and value attribution.
* Analytical and critical thinking skills are a must.
* Confident in managing and presenting to a wide range of commercial and technical stakeholders up to C-level.
* Demonstrable leadership experience - both direct and indirect, with the ability to inspire and motivate team members.
* A solid understanding of people processes and practices across recruitment, talent management and performance management.

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