Marketing Automation Manager

Location
Wales,Caerphilly
Salary
£30000 - £40000 per annum
Posted
01 Aug 2019
Closes
29 Aug 2019
Ref
14035849/001
Contact
Dominic Manning
Experience Level
Manager
Sectors
Other
Contract Type
Permanent
Hours
Full Time
You will control and direct the activities of the marketing team in relation to marketing automation campaigns and the subsequent reporting on their effectiveness.


Client Details

UK leading business services organisation supplying a range of offerings, for variety of clients within the b2b space.


Description

The Marketing Automation Managers role will be:



The Marketing Automation Manager will control and direct the activities of the marketing team in relation to marketing automation campaigns and the subsequent reporting on their effectiveness.



* Driving growth through acquisition

* Increasing product penetration across the customer base

* Increasing customer retention





You will also be working alongside campaign managers, digital marketing specialists and a strong creative team as well as others with excellent copy writing and social media skills to support you



Responsibilities:

* Manage the day to day functioning of the Marketing Automation software Pardot running campaigns through and alongside

* Develop and create core journeys on Pardot. Manage the creation of emails, content and journeys

* Deliver reports on campaign activities including analysis covering successes and displaying areas for improvement

* Creation of reporting dashboards on the Salesforce platform to complement marketing activity

* Work closely with the campaign managers on campaign ideas, developing briefs with clear targets, audiences and structure

* Liaise with tele sales and field sales teams and brief on upcoming activities ensuring each area has the capacity to manage the volume of leads


Profile

The Successful Marketing Automation Manager will have:



Essential

* Good knowledge of Marketing Automation (within a B2B environment) and Salesforce CRM

* Comfortable assessing data and identifying trends and opportunities within.

* Comfortable communicating internal stake holders of the business.

* Attention to detail and written skills.



Desired:

* Pardot experience


Job Offer

The successful Marketing Automation Manager based in Caerphilly will receive:



£30,000 - £40,000+

+ Company Car or Car allowance

+ Fully funded Educational needs e.g. CIM or other Diplomas

+ Other benefits