Digital Analyst

England,London,City of London
£50000 - £55000 per annum
01 Aug 2019
29 Aug 2019
Rebekah Cramp
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
This global technology music company is looking for a new Digital Analyst to analyse marketing and web results to drive growth and increase revenue. This role will see you reporting to the Head of Digital Marketing and will see you work hand in hand with the wider marketing team.

Since 2001 this disruptive tech company has provided a platform for producers and media companies to have easier access to over 150,000 music tracks globally.

key responsibilities

* analysing results in collaboration with digital marketing and product teams to generate insight and drive action to improve performance
* Campaign tracking, reporting, analysis and impact / ROI calculation
* Marketing channel reporting & analysis to support optimisation
* Identifying issues and opportunities to improve performance, and conducting ad-hoc analysis to shape website development and measure impact of changes
* Dashboarding/ data visualization/presentation for communicating insights
* Run split test reporting for Product/Marketing
* Owning the deployment and accuracy of tracking using Google Tag Manager
* Train teams/individuals on Google Analytics usage / ad hoc queries to enable self-service across the business

Your experience:

* site/marketing optimization (split tests, A/B testing, MVT testing)
* Data planning: Identify tracking and reporting gaps, given business use cases/goals and develop solutions that enable us to meet business goals
* Managing/deploying tags and being responsible for the accuracy of reporting, including the debugging & testing of tracking
* A track record of completing self-guided analysis and interpretation of insights from data to proactively spot an issues/trends in the numbers
* Experience generating data visualisations, reports and dashboards to aid communication of insights
* Experience presenting insights to senior stakeholders to drive action and change within the business
* Google Analytics, including Tag Manger
* Advanced knowledge of Excel & Google Sheets, particularly the GA to Google Sheets plugin

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