Senior Marketing Manager (Risk Assurance) - London/Manchester

7 days left

£Excellent Package
31 Jul 2019
28 Aug 2019
Giles Taylor
Experience Level
Contract Type
Full Time
One of the largest professional services firms in the world is looking for a commercially-minded senior strategic marketer to become a key member of their team.

The firm's small senior team supports the development and implementation of the marketing strategy and oversees the delivery of go to market campaigns and projects within Risk Assurance and delivers insight on key issues of relevance to the firm's clients and markets, in support of the Risk Assurance business strategy and the firm's growth priorities. They are focused on driving sustainable and profitable growth as well as defining the firm's brand within selected markets and segments. Reporting to the Head of Risk Assurance Marketing, the Senior Marketing Manager will be responsible for overseeing development and delivery of marketing activity across all areas of the line of service, in conjunction with the firm's Centre of Excellence technical marketing specialists. This brand new role will require somebody to be confident in strategic marketing, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement. You will provide leadership in the delivery of all marketing activity across multiple channels and must ensure marketing activity is continuously improved. You will offer expert advice on the most appropriate approach, content and channel mix and be accountable for ensuring that quality and brand standards are always exceeded. The role holder will also be responsible for defining short and long-term ROI measures, taking responsibility for delivery and evaluation of ROI on all activity, and for supporting the development of a high performing marketing team. The role will ideally be based in London or alternatively the firm will look at a Manchester base for the right candidate, albeit with frequent London travel being required.

The Senior Marketing Manager must be a creative and innovative graduate or equivalent with extensive services marketing experience and a proven track record in content development and of delivering impactful, integrated marketing campaigns. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels and possess excellent project management and facilitation skills to uncover fresh ideas and to shape campaigns. Proactive and tenacious, with a positive can do approach, you will possess outstanding people management and development skills, a strong analytical ability and experience of capturing, analysing and delivering recommendations based on ROI data. In addition, candidates will require powerful communication skills in order to be credible with senior leadership.

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