Marketing Executive

£24000 - £28000 per annum
30 Jul 2019
27 Aug 2019
Stuart Wiley
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
I am currently working with a very well established and highly successful B2B events organisation based in Welwyn, Hertfordshire. They produce over 20 high profile and prestigious international events every year. This is an excellent opportunity for a Marketing Executive looking to take the next step in their career. You will develop and execute direct marketing campaigns for each event, manage all aspects of social media and be responsible for delegate liaison.

Key Duties include

* Creating and implementing successful marketing campaigns and strategies
* Continually updating our customer database with direct marketing responses
* Writing, designing and delivering email campaigns and ensuring we adhere to the campaign calendar
* Track and measure all marketing activity
* Data research using internet, industry publications and Linkedin
* Regularly updating all of the company's social media accounts and presenting new ideas for social media content on Linkedin, Twitter and WhatsApp
* Maintain our customer database through monthly data cleanses, list segmentation and efficient tagging processes.

Key Requirements

* Experience in marketing B2B events, preferably within professional or financial services
* Experience working across a wide range of marketing areas including online, social media, data & written communication
* Knowledge and experience in using all or most of marketing campaign systems, HTML creation, LinkedIn, Twitter, CMS systems (WordPress and WIX), Hootsuite, full suite of Microsoft, Google Analytics
* You will also be a skilled communicator, both written and verbal, with the ability to adapt your tone and style to suit a variety of audiences
* Target-driven and on-top of delegate numbers both current and historical
* Strong communicator, able to keep stakeholders regularly updated on timelines and delegate numbers
* High-level editing and writing skills
* Driving licence is essential due to location

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