Performance Marketing Analyst

Better Placed
£50000 - £65000 per annum + bonus and benefits
24 Jul 2019
21 Aug 2019
Lucy Butterfield
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Marketing Performance Analyst

£50k - £65k per annum plus benefits

Reading, Berkshire

Our client is a leading global provider in the building and construction technologies space, operating in over 38 European countries, and employing over 10,000 staff.

They are currently on a journey of positive transformation, as they shift their value proposition to one of "building technologies" and systems-based solutions from a purely manufacturing-led model.

As part of their growth in Digital Commerce, they are recruiting for a Marketing Performance Analyst, to take ownership of user experience and performance marketing.

The successful person is likely to be:

* A project data and content expert.
* Able to design, test and analyse different marketing data-sets.
* Someone with proven experience of facilitating exponential growth through data-driven business models.

About the role:

* Analysing and processing insights from data from a range of sources, including SEO performance, keyword search, social media, web analytics, ecommerce sales and product data usage.
* Identifying the different sources of data available to drive actionable insight.
* Joining the dots between data sets to create a joined-up and logical insight process.
* Using data and analytics to tell stories and predict trends around customer behaviour.
* Working closely alongside the digital and product team to identify key metrics and data.
* Becoming the internal expert in how digital marketing lead generation can be measured and optimised.
* Bringing data to life visually, so that it can influence strategy and actions.
* Demonstrating how data can influence customer outcomes.
* Building strong, cross-functional relationships across the marketing, digital and product teams, plus the wider business and developing an understanding of their data needs.

Key skills required:

* Ideally educated to Bachelor Degree level (or equivalent) within a data-driven subject - e.g. econometrics, statistics, operational research or computer science.
* A strong grasp of data mining and statistics.
* 5+ years' experience in a similar marketing analytics, performance marketing analyst, insight analyst or similar role is preferred.
* NoSQL database experience, ideally with Elastic Search or Node.js (desirable).
* Statistical analysis expertise, particularly with weighted survey data-set analysis.
* Experienced in data-set parsing, merging analysis and synthesis.
* Ability to simplify complicated ideas and present these is layman's terms.
* A strong technical problem solver, able to identify and learn new data analysis techniques.
* Able to create data visualisation models to use in future analysis.
* A minimum of 2 years' experience within Jira or Confluence.

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