Senior Product Marketing Manager - French speaker

Recruiter
EMR
Location
England,London
Salary
Negotiable
Posted
23 Jul 2019
Closes
20 Aug 2019
Ref
1631938
Contact
Wendy Gray
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
Key Responsibilities

* Become an expert on their product, their competition, and the regulatory environment
* Develop solution positioning and messaging by understanding the market and the challenges key buyer personas face
* Build a clear and consistent narrative to describe their product and services, highlighting key benefits, features, and differentiators
* Regularly engage with customers to refine target segments, personas and pain points for each solution
* Work cross-functionally to define and develop comprehensive go-to-market plans for their solutions, including pricing models
* Develop a library of product marketing materials for use in different channels and settings - e.g., presentation materials, brochures, product spec sheets, white papers, online content, training content for both new and existing customers
* Enable the sales teams at all levels on their product/service value proposition and messaging, develop internal training materials and train colleagues (particularly sales) on our product
* Create compelling and easy to understand presentations to convey their vision for the market, solution strategy, features, benefits and anticipate industry trends
* Fully own and manage the marketing launch of new products and services, as well as the migration of legacy customers, coordinating with the marketing team
* Work closely with regional marketing teams to make sure their field plans are infused with rich knowledge about our solutions, target markets and buyers
* Partner with the marketing and the digital team to drive product awareness and adoption, and measure and optimise performance
* Manage a product marketer

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