Customer Marketing Manager

16 Jul 2019
24 Jul 2019
Matthew Scarfe
Job Discipline
Campaign Management
Experience Level
Contract Type
Full Time
The role of Customer Marketing Manager is for a leading London based business services brand. They are one of the leaders in their market and are looking for someone to come on board and drive a customer marketing programme based on in depth insights.

Client Details

The client is a FTSE 250, global business services brand. They offer an excellent internal working environment and long term career progression. The role is based in one of the company's London offices.


The Customer Marketing Manager position includes the following responsibilities:

Engage with a key customer base across different industries, to understand their needs and create effective marketing plans that are focused on well defined customer needs and founded on in depth and reliable insights

Continually look to improve the service offering through feedback and analysis

Develop new marketing tactics and bespoke 'always on' content marketing programmes, tailored to the key audience

Manage the implementation of NPS and fully utilise other insight tools available

Be hands on with gathering high quality insights, both quantitative and qualitative using the tools and resources available to you in an effective manner

Have a strong understanding of driving lifetime value from customers and ensure campaigns are built around building engaging relationships with the audience


The successful candidate for the Customer Marketing Manager position will possess the following:

Demonstrable experience of delivering customer-centric campaigns, with a clear insight lead approach

Experience of developing content programmes that position a brand as a thought-leader and are based on sound market research

Have strong experience of using and gathering both qualitative and quantitative data

Can demonstrate a sound understanding of customer journey marketing

Ideally have managed multi-channel campaigns and utilised a continuous improvement approach

Be an excellent communicator, written and verbal with strong attention to detail

Able to interact confidently and credibly with senior internal and external stakeholders

Job Offer

The role offers a competitive salary plus benefits and is based in central London

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