Colour. Discover. Create. Imagine. Learn. Have Fun
Part of Vivid Toy Group and Goliath, Crayola is one of the most innovative and fun brands in the toy and games market. We believe in the genius of imagination, the power of play and the magic of dreams.
Crayola. Inspiring Everything Imaginable!
We now have a fantastic opportunity for you to develop your full product, marketing and commercial skills.
Reporting to the Crayola Senior Brand Manager and working with the commercial sales and marketing teams,
this is a pivotal role where you will be the brand custodian, with full ownership of your assigned product range within the UK and working closely with International divisions when developing product, packaging and pricing. With the SBM you will identify opportunities for your brand and implement them. You will be involved in the full mix of commercial marketing and be responsible for ATL and BTL communications including TVC’s, with responsibility for managing advertising budgets.
This role will appeal to graduates who have started to demonstrate strong marketing career progression. Ideal candidates will have a background in working with consumer brands. You will be able to demonstrate your successful brand and product management experience. Your proven ability to analyse and interpret data coupled with your sound commercial skills will be second to none. With a genuine interest in the toy/games industry, you will also have excellent organisational and communication skills and be happy to use your creativity and marketing ingenuity within a small team. Occasional European or International travel may be required within the role. You will need a hands-on approach that enables you to add value consistently.
This is a fantastic role in an exciting and stimulating environment with excellent career progression opportunities
If you wish to apply for this role please send your up to date cv below quoting reference 8164/18 or call Mike Gorman 01189034914. All direct or third-party applications will be forwarded to our recruitment partners, Veritas Partnership Limited
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