Global Marketing Strategy & Capability Manager
British Airways is the airline that connects Britain with the world like no one else. The reach of our marketing stretches as wide as our network. As our Marketing Strategy & Capability Manager, you can make a truly global impact, and play a key role in shaping our future.
It’s the perfect time to join us – in 2019 we launched our biggest brand marketing campaign since 2012 and the Olympics. The multi-channel ‘Made by Britain’ campaign is a celebration of the best qualities of modern Britain: its creativity, open-mindedness, welcoming nature and pioneering spirit.
Now, we’re looking to the future and transforming our business to capitalise on a £6.5 billion investment in aircraft, technology, our lounges and more. We’re taking our customer experience to a new level. You’ll do the same for our marketing strategy and capability. Ready to step up to the challenge?
Reporting to our Head of Brand and Marketing, you will take on a multi-faceted role with both strategic focus and operational responsibility. We will give you accountability for managing a robust, innovative marketing strategy that supports our corporate business plan.
You will lead and develop the marketing planning team and in-house studio and manage our marketing supplier base. Your expertise and experience will ensure there are clear customer segment and geographical plans in place. You’ll develop the roadmap for our marketing capabilities. You will lead on investment decisions in tandem with key business areas.
We want to you to use new technology, processes and suppliers to continually improve reach, cut through and conversion. Through sophisticated use of test and learn activity, you will position us at the leading edge of marketing effectiveness.
- Highly experienced leader and marketing professional, with record of innovation and boosting capability.
- Expertise in people, budget, portfolio and supplier management.
- Digital marketing capabilities and data techniques.
- Marketing effectiveness and measurement techniques.
To apply for this role, please click the Apply button.