Senior Marketing Executive

England,West Midlands,Birmingham
£30000.00 - £35000.00 per annum
11 Jul 2019
08 Aug 2019
Jessica Preece
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Marketing, Senior Marketing Executive, Digital Executive

Your new company

A well-known transport organisation based in the heart of the city.

Your new role

* CRM: proactively build trust with known customers by creating a customer focussed approach to improve customer issues and challenges.
* Build awareness of the products available now and the investment initiatives to come. Deliver positive customer satisfaction, reduce churn rate and increase retention in this channel. Integrate data sources into the CRM/ESP systems and automate processes.
* PPC & SEO: Support the team with the strategies for all search engine marketing and search engine optimisation to achieve the highest possible ROI and drive customer acquisition. Launch & continuously optimise various PPC campaigns overseeing accounts on search platforms. Brief agencies for keyword selection, audience targeting, and bid management. Develop and track KPIs to assess performance and pinpoint issues. Write attractive and concise copy for adverts.
* Working with digital agencies to develop a conversion rate / conversion journey optimisation strategy to improve 'look-to-book' of warm prospects.
* SEO: Work closely with the SEO agency and Marketing Managers to establish a web presence to boost brand awareness and new product initiatives, reduce reliance on PPC and increase conversions.
* Contribute to the development of marketing propositions to support the new product, route and service initiatives.

What you'll need to succeed

* Knowledge of SEO, digital marketing concepts, analytics, CSM
* Experience in CRM systems, Dotmailer desirable along with experience of introducing new systems.
* Commercial awareness & financial understanding, delivering digital activity in a competitive environment.

What you'll get in return

You will be working with a well known brand that has a vibrant marketing team. The organisation offers great progression and work life balance.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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