Head of Marketing Planning, Strategy and Insight

Location
England,London
Salary
£63000 - £65000 per annum
Posted
10 Jul 2019
Closes
07 Aug 2019
Ref
14030103/001
Contact
Aysha Khan
Job Discipline
Insight
Experience Level
Manager
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time
A unique opportunity has come up to join an award winning government organisation as a Head of Head of Marketing Planning, Strategy and Insight based in London.


Client Details

A very high profile government organisation


Description

* To lead and manage the development of annual marketing strategies, working closely and collaboratively with other teams to define the role of marketing and in the delivery of campaigns.

* To develop and promote a deep understanding of and insight into the audience(s) associated with each focus of activity.

* To develop understanding of audiences within the marketing function and wider directorate.

* To lead on strategy on key projects and across the Marketing departments, working with Directors on key pieces of departmental strategy.

* To lead on planning and developing insight-based marketing strategies based on quantified business targets and SMART objectives.

* To commission cross-cutting research including qualitative techniques such as ethnography and quantitative techniques such as shopper basket analysis as well as digital analysis such as social media listening.

* To ensure each campaign, activity and channel is fully evaluated and that this evaluation is acted upon to drive continuous improvement in marketing.

* To commission specialist evaluation advice including a range of methodologies, such as econometric analysis, agent-based modelling and field experiments.

* To lead the evaluation strategy of marketing programmes and oversee implementation of all evaluation activity.

* To oversee the preparation of submissions to the Cabinet Office and the evaluation cases submitted to follow up.

* Motivate, lead and inspire a team of planning and market research specialists, working closely with a second Head of Marketing Strategy and Planning and the Deputy Director.


Profile

* Proven track record of planning, evaluating social marketing programmes or campaigns at a senior level.
*

Experience of designing, implementing and evaluating local marketing pilots with a view to roll-out at a national scale.
*

Expertise in behaviour change theory and experience of applying models.
*

Track record of achieving results and affecting change working within complex approvals system.
*

Experience of using negotiation and influencing skills across a range of sectors to ensure programme objectives are met.


Job Offer

Salary of £63,000 - £65,000 per annum. Will consider permanent or fixed term contract for candidates.

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