Marketing Director

Recruiter
bpesearch
Location
London (Greater)
Salary
Competitve
Posted
09 Jul 2019
Closes
06 Aug 2019
Ref
28005/bpe
Job Discipline
Marketing (General)
Experience Level
Director
Contract Type
Permanent
Hours
Full Time

This role is the catalyst for this key area of our client’s portfolio, following significant investment in its offering. You will be responsible for the marketing vision for this essential vertical, aligning with the group-wide marketing vision and delivering key business objectives.

You will bring strong leadership skills which will allow you to create a best-in-class marketing function – leading a newly formed team, providing clear direction and influencing cross functionally across Brand, PR and Communications.

Key Responsibilities

  • Set the marketing strategy and plan to achieve revenue, margin and key capacity objectives
  • Actively contribute to and take a key leadership role within the senior management team, including overall strategy, product and proposition development and customer experience
  • Lead the development and creation of annual marketing plans and budgets, contributing to commercial business plans
  • Lead the demand generation and acquisition strategy for new customers
  • Act as customer champion, understanding customer needs and driving change as necessary to ensure the business is a relevant, preferred brand
  • Continual review and innovation of marketing techniques focused on improving efficiency and effectiveness
  • Champion digital capability and implementation of best practice
  • Continually keep abreast of market trends, competitive moves and customer expectations
  • Lead relationships with external suppliers across media, creative and digital agencies

The Ideal Candidate

  • Have exceptional influencing skills demonstrated in a matrix organisation
  • Proven change management skills, including the ability to constantly seek out and capitalise on new opportunities
  • Digitally savvy with an understanding of  and desire to exploit new and emerging marketing channels and tools
  • Highly numerate and literate with a strong commercial focus
  • Well-developed communication and leadership skills, able to operate in fast decision-making and entrepreneurial environment
  • High integrity, capable of driving and implementing change
  • Proven track record of adding value through the delivery of marketing excellence
  • Ability to influence cross functionally with colleagues at all levels
  • Graduate calibre ideally holding CIM/IDM postgraduate diploma in marketing or similar
  • Confidence to challenge to drive best outcomes
  • Adaptability to adjust and review plans when faced with obstacles and challenges in order to achieve a solution
  • Comfortable operating in a fast-paced commercial environment

This high profile role demands someone who is commercially focused and a true strategic thinker, able to drive and deliver the performance marketing as well as the trading strategy and agenda. Taking full responsibility for the channel strategy, accountability will be second nature to you and you will be an exceptional commercial thinker and negotiator, with innate leadership abilities and a high level of imagination. Simply, you are the catalyst that can really make things happen – and take a remarkable business to the next level.

Interested candidates should email Nia McClure, attaching an up to date CV quoting reference PB/28005/bpe, at niamcclure@bpesearch.com

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