Marketing Executive

Recruiter
EMR
Location
England,London
Salary
£28000 - £35000 per annum
Posted
03 Jul 2019
Closes
31 Jul 2019
Ref
1631869
Contact
Keagan Seal
Job Discipline
Marketing (General)
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
The Marketing Executive's duties will be:

* Create and maintain marketing collateral such as credentials documents, case studies, website copy and campaign content
* Build and manage various marketing campaigns, including creating content used in email, direct mail and landing pages, creating templates and developing calls to action
* Manage various marketing lists and tracking activity in CRM system
* Segmenting lists based on behaviours from past email engagement and website interactions (content downloads, site page visits etc.)
* Development of marketing automation journey, using existing emarketing tool
* Support with client communications, creation and implementation
* Support with client events planning, communication and follow up
* Promote the brand, campaigns and activity internally through presentations and communications, in collaboration with other internal stakeholders
* Support the central marketing team with tracking, reporting, analysing, and day to day execution of the work
* Support of fee earners with preparing pitches and proposals, ensuring opportunities are logged on CRM and followed up appropriately

Experience


* Experience of working in a professional services environment is essential
* Existing knowledge of emarketing and CRM systems (MS Dynamics and Click Dimensions preferable)
* Experience of campaign conception, implementation and measurement

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