Category Manager - Personal Care

03 Jul 2019
31 Jul 2019
Stacey Dow
Job Discipline
Category Management
Experience Level
Contract Type
Full Time
Reporting to the Customer Marketing Controller you will be responsible for all aspects of Shopper Insight, Shopper Marketing and Category Development within the UK customer base. You will also be responsible for overseeing the development of channel and retailer plans across brands and retailers.

Client Details

Category Manager - Personal Care

A leading, global FMCG company


As the Category Manager - Personal Care, your main responsibilities will include, but not limited to the following:

* Overseeing the day to day management of the Nielsen & other continuous data tools

* Continuous/ad hoc analysis using Nielsen sources

* Work with Customer Marketing Controller to create the Category Vision and Strategy for specific categories

* Identify and develop category/shopper data insights and drivers (4Ps)

* Work with sales team to formulate customer strategies/tactics & supporting trade plans

* Work with sales & marketing teams to ensure customer plans are aligned with brand/category/retailer strategies

* Build customer presentations & proposals for range reviews including product, merchandising/space recommendations and supporting rationale

* Formulate and execute category management plans for UK retailers

* Prepare & project manage POS/shopper Marketing and Category Development projects from concept to completion and ensure implementation & compliance. Work with POS/Shopper/Field/Retailer Media agencies and in house retailer merchandising teams

* Ensure customer activity plan activation in conjunction with sales team

* Pre/Post - evaluation of Shopper Marketing & promotional activity to demonstrate/justify ROI & effectiveness, and share learning's back with commercial teams to help shape future plans


The successful candidate will be able to clearly demonstrate the below skills and attributes:

* Educated to degree level

* Man Management experience would be a benefit

* Highly numerate & analytical, used to/comfortable working with data of high granularity

* Solid experience using Nielsen and Kantar data

* Working knowledge of Microsoft Excel - used to working with spreadsheets

* Strong Microsoft Power Point presentation skills

* A proven track record of developing Category Management and Shopper Insight

* Previous POS/Shopper Marketing project management experience

* Ability to turn insights into creative solutions at retail

* Knowledge of UK retail landscape and a high level of experience working with UK major multiples

Job Offer

Category Manager - Personal Care


Competitive salary plus additional benefits

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