Global Digital Planning & Strategy

28 Jun 2019
26 Jul 2019
Job Discipline
Digital, Marketing (General)
Experience Level
Contract Type
Full Time

Global Digital Planning and Strategy Manager
up to £60k

Acting as an in-house digital consultant in the Global brand team, you will be responsible for developing the digital strategy for this portfolio of well-known drinks brands.
Key Responsibilities:

  • Partnering with the e-Commerce team to support each other in the development of key brand needs in the digital space
  • Developing global tool kits and helping local markets to make these campaigns relevant and implement locally
  • Supporting brand teams in the identification of suitable agencies
  • Leading the creation of all toolkits in conjunction with agency partners and brand team to ensure they effectively communicate the global strategy, and that it considers the specifics of implementation in different local markets
  • Ensure effective deployment of tool kits to local teams and their agencies via webinars, answering any questions local markets might have on it
  • In conjunction with key brand teams, engage and advise the top markets on their activation plans to ensure effective and efficient campaigns deployment
  • Lead the collation of global post campaign analysis reporting relating to any media or digital activities. Work alongside the global effectiveness manager to analyse findings and extract learnings/insights/best practice which we can roll out across the business
  • Contribute towards the wider capability agenda within the team, including development and delivery of certain digitally related training modules
  • Supporting the Head of Communications planning & Strategy on Thought Leadership projects relating to digital, and also in the management and development of workstreams with global digital agencies

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