Senior Marketing Executive

Location
England,Lancashire,Preston
Salary
£25000 - £28000 per annum
Posted
24 Jun 2019
Closes
17 Jul 2019
Ref
14026618/001
Contact
Sarah Johnson
Job Discipline
Brand & Product
Experience Level
Executive
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time
Multi-channel varied role based in Preston with travel to other UK sites


Client Details

Large public sector organisation based in Preston


Description

The role and responsibilities of the Senior Marketing Executive are:

Manage all marketing collateral ensuring a consistent and on brand approach is adopted

* Campaign planning by being results driven and supported by data and insight.
* Working closely with agencies to deliver compelling, measurable and highly effective marketing campaigns.
* The Senior Marketing Executive will be required to deliver the campaign from concept through to measurement
* Contributing and coordinating the delivery of the customer experience strategy and roll out
* Ensuring the website is optimised, content is up to date and tailored for our audience
* Manage and oversee all social media content, refreshing the strategy for engagement and growth
* Writing compelling and engaging content
* Provides high level support and contributes to the strategy as well as delivery
* Responsible for planning and buying media to maximise on brand awareness and direct response marketing.
* Analysis and reporting of data from digital, media, social and CRM


Profile

The Successful Senior Marketing Executive will have the following experience:



* Strong online marketing skills and experience working with paid search/social and display advertising
* Good knowledge of web design, web development, conversion rate optimisation and SEO
* Experience working with online planning and evaluation tools
* Experience in conducting market research to inform marketing activities
* Experience managing external media agency relationships
* Multi tasker - essential postholder can manage multiple projects at any one time - no two days are the same!
* Proven experience of executing strong and compelling campaigns which drive engagement and followers as well as creating day to day content which is on topic
* Effective project manager
* Is proactive as well as responsive
* Excellent consulting, writing, presentation and communication skills
* Incredibly creative and excellent attention to detail
* Positive attitude, detail and customer oriented with good multitasking and organisational ability
* A proven passion for customer service and meeting customer expectations
* Ability to work calmly, methodically and to deadlines under pressure and as part of a team.
* Excellent accuracy skills and a conscientious attitude.
* A keen eye for detail and ensuring the job is done correctly.


Job Offer

£28,000 plus benefits

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