Deputy Marketing Manager - Education Sector

Location
England,Greater Manchester,Wythenshawe
Salary
Up to £30000 per annum
Posted
19 Jun 2019
Closes
17 Jul 2019
Ref
X3-101644
Contact
Nicky Price
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
My client, has created a new Deputy Marketing Manager role which offers an opportunity to enhance your marketing and student recruitment experience within a high-performing, central marketing and communications service. If you have the full marketing mix within higher education then please get in touch!

You will create and deliver first-class marketing services for the education brand, to drive attraction and recruitment, enhance reputation and profile, and proactively contribute to the business performance

Key Responsibilities:
To lead on the delivery of the marketing operational plans
Provide regular competitor analysis and marketing performance reporting to the Head of Marketing
Provide operational marketing and communications advice to colleagues to support the development of their business priorities
Through regular evaluation and analysis, optimise the plan to maximise return on investment
Develop an internal and external events strategy and manage the planning, delivery and evaluation of company events
To undertake and coordinate the provision of market intelligence to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour
Undertake regular competitor scanning and analysis to benchmark our activity against competitors
Develop new processes and systems to provide robust data
Deliver creative, proactive and efficient marketing services to support business units
To oversee all marketing / advertising collateral and ensure that all advertising opportunities are researched, adequately assessed and evaluated, including leveraging new technologies
Work with external agencies to plan mixed media campaigns
Provide regular competitor analysis and marketing performance reporting to the Head of Marketing
Maintain, review and update the website with clear, engaging and accessible material consistent with company's key messages
Undertake and coordinate the provision of market intelligence to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour
Undertake regular competitor scanning and analysis to benchmark our activity against competitors
Ability to delegate work, set clear direction and manage workflow
Be a role model for the organisation, demonstrating the organisation's leadership values at all times and being an advocate for cultural change
Marketing ROI, Reporting and Analytics
Evidence impact of all marketing and communications activity with a specific focus on ROI

Key Requirements:
Experience of the full marketing mix within Higher Education is essential
Bachelor's Degree or equivalent, preferably in a marketing or related subject
Significant experience in a marketing role with experience of developing and delivering marketing and communication operational plans
Experience of recruitment marketing
Experience of managing internal/external client relationships
Understanding digital channels, media plans, outdoor and radio experience
Experience of brand management
Experience of delivering marketing collateral to an exceptionally high standard
Successful experience of working with a range of media, new technologies, to raise sales performance and reputational performance
Company Benefits:
Salary £30k
Flexible hours 37.5 hour week
Pension
25 days holiday + 8 days
Car park
Canteen on site

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