Associate Category and Customer Marketing Manager

Location
England,Berkshire
Salary
Negotiable
Posted
19 Jun 2019
Closes
10 Jul 2019
Ref
14025481/001
Contact
Florence Kirby
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
* Associate Category & Customer Marketing Manager at a leading Toy/Entertainment business
* Leading and driving strategy across a portfolio of household name brands


Client Details

A global and leading toy/entertainment giant, my clients are now looking for an Associate Category & Customer Marketing Manager to join their successful team due to recent growth. They are employee centric and foster creativity providing brilliant career progression.


Description

You will be responsible for:

* Leading the overall Go To Market Strategy, including channel, ranging and promotional strategy.
* Developing a Customer Marketing strategy
* Managing gap analysis of the brands and retailers
* Defining annual strategies for permanent and non-permanent point of sale.
* Managing the development and implementation of key customer marketing and sell in plans
* Developing customer selling tools
* Leading the evaluation of key customer marketing activities
* Analysing sales data
* Managing third-party merchandising agencies
* Managing the POS and merchandising budgets


Profile

The successful candidate will have

* Experience within Category, Trade or Customer Marketing is essential
* A strong understanding of the UK retail environment
* A proven track record of activation and delivering innovation
* Strong project management skills
* A track record of managing various projects
* Internal and external stakeholder management skills
* The ability to articulate marketing strategies and goals to customers to influence


Job Offer

A competitive salary + benefits is on offer for the successful candidate

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