Brand Manager - FMCG Sector

England,Greater Manchester,Manchester
£40000 - £43000 per annum
17 Jun 2019
15 Jul 2019
Nicky Price
Experience Level
Contract Type
Full Time
My client, a European consumer brand based in Manchester is recruiting a Brand Manager to join their fast paced, dynamic marketing team. If you have extensive brand marketing experience within fmcg/consumer products sectors, with some exposure of consumer product marketing then please get in touch

Work with Head of Marketing to create and own brand vision, mission, and goals and outline innovative growth strategies.

Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.

Demonstrate an awareness of competitor activity; demonstrate best practice from within existing category.

Analyse how brands are positioned in the market and analyse targeted consumers' insights to ensure we are moving in the right direction.

Translating brand strategies into brand plans, brand positioning and go-to-market strategies.

Devise brand strategies across the full marketing mix (product, price, place and promotion etc.)

Develop and execute brand communication strategies.

Manage product portfolio for brands implementing clear entry and exist strategies. Rationalisation will be a key focus area.

Manage annual brand budget and be prepared to challenge costs and aggressively pursue value optimisation opportunities.

Manage external agencies to support the creation and execution of strategic marketing plans (PR, brand comm's, POS etc.).

Build strong relationships with the Commercial teams - principally Sales, to ensure consumer propositions are developed and implemented effectively through distribution points effectively and in a timely manner.

Drive Commercial Planning content for brands. Measuring and reporting the performance of all marketing campaigns against goals (ROI and KPIs) is essential.

Understand and use key business processes, for example Sales and Operations Planning (SI&OP) and R&D Building Commercial Capabilities tools and processes.

Must have proven work experience as a Brand Manager:

·Understanding of the full marketing mix within fmcg/consumer products sector - essential

·Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

·Highly creative with ability to think out of box

·Experience in identifying target audiences and devising campaigns that engage, inform and motivate

·Ability to understand key profit & loss data

·Results orientated and capable of working autonomously

·Effective interpersonal and influencing skills, able to stand one's ground

·Resilient, with a positive attitude towards change

·Open and flexible, capable of taking on and building upon others' perspectives where appropriate

·Able to demonstrate a strong intuition in developing brands and understanding consumers

·Up-to-date with latest trends and marketing best practices

Degree level qualification

·Some exposure to consumer product marketing / development

·Experience of strategic planning and innovation

·Experience of working in cross-functional teams

·Experience of the advertising process & able to demonstrate key learning from this (not necessarily TV)

Competitive Salary up to £43k

Flexible working hours, 35 hour week, finish at 1.30pm on Friday's

24 days holiday + bank holidays


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