Consumer & Shopper Insight Manager – FMCG

West of London/Berks
c.£48K-£55K + Excellent Benefits inc Car Allowance
16 Jun 2019
14 Jul 2019
Job Discipline
Insight, Market Research
Experience Level
Contract Type
Full Time

Consumer & Shopper Insight Manager – FMCG
c.£48K-£55K + Excellent Benefits inc Car Allowance
West of London

Challenging new role with global FMCG powerhouse with a portfolio of leading brands across the world, offering day-to-day responsibility for the consumer & shopper insight agenda for a number of brands in the UK market.  Working closely with UK brand and commercial teams, and global insights colleagues, you’ll use your skills to build a deep understanding of the consumer and shopper agenda – identifying insights and helping to turn these into powerful communications and brand growth strategies across the complete consumer journey from engagement to purchase on-line or in store.

Specific responsibilities include:

  • Ensuring the consumer/shopper is at the heart of all marketing strategy and execution decisions made by the business 
  • Being ultimately responsible for consumer & shopper research for the brand(s) and inputs into brand forecasts and brand knowledge
  • Reviewing business objectives with brand and commercial teams to develop, manage and execute insight and research plans to best support innovation and go-to-market strategy
  • Using insight to understand the consumer journey for the brand(s), using this to guide brand strategy and NPD & EPD projects the roll-out of global initiatives

Candidate Profile

Proven experience in a fast-paced and busy FMCG business and/or a leading research/insight agency is key for this challenging role.  You will have been exposed to a wide range of research methodologies and enjoy seeking out new ways to get under the consumer and shopper’s skin.  Your experience will span brand equity/health, go-to-market launch strategies and communications development, working in conjunction with research agency partners, both continuous/syndicated and ad-hoc. Strong commercial savvy is key with exceptional influencing and communication skills. 

If you are excited by this role and up to the challenge, please contact Adam Tarsh at The Tarsh Partnership now.

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