Cross Sell Marketing Manager - 1 Year FTC

£45000 - £60000 per annum + Benefits
14 Jun 2019
12 Jul 2019
Ronak Patel
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time

* Deliver a new customer marketing strategy for the business and increase cross-sell, upsell and retention.

* Build a new contact strategy for the business to improve the process for customer leads generated by branches.
* Implement a programme of test and learn across all channels including email, SMS and outbound aimed at increasing efficiency and improving conversion/value.
* Actively manage the CRM solution (Salesforce) including the in-house delivery of campaigns and reporting.
* Work with the insurance business unit to create customer centric propositions which deliver increased value for customers.
* Manage a range of internal stakeholders to improve the integration between key financial services products.
* Manage external agencies to ensure high quality delivery of creative and technical solutions.
* Segment the customer database and identify most valuable customers and create a targeted strategy to build long-term relationships.
* Regularly provide reporting to a range of stakeholders.
* Manage a small team of campaign managers and customer analysts.


* Delivery of cross-sell, up-sell and retention targets.
* Management of marketing budgets.
* Delivery of campaigns through a range of direct marketing channels.
* Internal and external stakeholder management.
* Approval of all content in line with financial promotions approval process.
* Competitor monitoring.
* Reporting and analysis of activity.
* Effective management and coaching of a small team of campaign managers and customer analysts.
* UK experience is essential

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